S.O.A.L Apparel is a family owned business. We bring all of our passion and work into the products you see here today.

S.O.A.L stands for Strength Of A Lion.

This has always been our motto and we want it to be yours too.

We want our brand to be more than just a name or initials. We want it to stand for something, to be remembered and most of all, we want it to mean something to you.

​We chose the Lion to represent our brand because it is a symbol of strength and courage. We want our clothes to empower you, to motivate you, to strengthen you.

We want to inspire you to find the fighter in you.

When no one thinks you can, that's when you have to.

​The Lion in you never retreats.

​"Strength of a Lion"