ABOUT US

 
S.O.A.L stands for Strength Of A Lion.

We chose the Lion to represent our brand because it is a symbol of strength and courage.

When you see this brand, when you see these initials, I want you to know and feel that it stands for more than words.

More than a brand, it's a lifestyle, created for you. To motivate you, to strengthen and empower you. 

We want to inspire you to find the fighter in you. When your back is against the wall, when you're down and think you can't get up.

That's when you have to.

You tap into your inner strength. Tap into your inner Lion.

​The Lion in you never retreats. 

​"Strength of a Lion"